Clear, compelling communicaton is crucial in science and conservation. Anyone can learn to be a better communicator. Here are some resources that I've found useful. Also see outreach-related grants or fellowships.  

Science communication

• How to Make a Personal Media Kit for Your Scientific Work — and Why You Need One, by Kelly Zenkewich and me for COMPASS Science Communication
• Cahill et al. (2011) Finding the “Pitch” in Ecological Writing. Bulletin of the ESA​
• COMPASS trains scientists to communicate, bridging science, journalism, and policy. Their "Message Box Workbook" is a terrific resource.
• Dieter Lukas reflects on what worked, and what didn't, when engaging with media
• How to tell a story (TED Talk) Start at end, work backwards, make audience care
• Nature (2013) "Two minutes to impress" on how to create an elevator pitch 
• Nature's Science policy, outreach, and tools online 
• Nature's authors tips for promoting your research
• PNAS 2014 special issue: The Science of Science Communication
• SciFund Challenge has a great 5-week online course about science outreach
• SESNYC has a three-month fellowship for science communicators!
• Social Networking for Scientists - The Wiki rounds up dozens of papers and blogs
• Think, Write, Publish matches creative writers with science-policy scholars
• Telling science stories: How to make scientific ideas compelling

Storytelling

• Storytelling to make meaningful connections and science more inclusive
• The Story Collider 

Great books